Strategic Process

A proven four-phase approach that transforms insights into impact, building brands from the inside out.

Phase 01

Discovery & Research

Deep dive into your brand's essence through comprehensive research, stakeholder interviews, and market analysis. We uncover the truths that will shape your strategy.

Competitive Analysis Market Research Stakeholder Interviews Brand Audit
Phase 02

Strategy Development

Transform insights into actionable strategy. Define your positioning, value proposition, and the roadmap to differentiate your brand in the market.

Brand Positioning Value Proposition Messaging Framework Target Personas
Phase 03

Creative Expression

Bring strategy to life through compelling visual and verbal identity. Create the touchpoints that make your brand memorable and meaningful.

Visual Identity Naming Brand Guidelines Content Strategy
Phase 04

Implementation & Growth

Launch, measure, and evolve. We ensure your brand stays relevant through continuous optimization and strategic adaptation.

Launch Strategy Performance Metrics Brand Management Ongoing Support

Core Capabilities

Research and insights

Think

Develop foundational insights that will guide brand development and uncover opportunities for your brand.

Brand purpose

Think

Define and activate the reason your brand exists and why audiences should care about it

Brand strategy

Think

Build the strategic foundations that guide brand decisions and act as a filter for evaluating them.

Brand architecture

Think

Define the framework and brand relationships that best support your strategy and unlock your portfolio's growth.

Creative Campaignz

Discover Brand Creativity: Ideas, Insights, Best Practices, Updates. Fuel your creativity, stay ahead with us.

Discover

About Max Waldstein

With over a decade of experience at the intersection of strategy, design, and technology, Max Waldstein helps organizations build brands that resonate deeply with their audiences.

Based in Vienna, working globally. Partnering with ambitious leaders to create brands that don't just compete—they lead.

The approach combines rigorous strategic thinking with creative excellence, delivering solutions that are both meaningful and measurable.

20
Years Experience
60+
Projects
11
Awards

Let's get connected

Ready to transform your brand? Let's discuss how we can work together.

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